By Akin Adesanya
There is a rising concern that the content generated by certain service providers engaged in content distribution especially as it concerns Africa is skewed towards achieving a damaging and far reaching ulterior agenda.
Certain Western media platforms are deliberately denying the African people a fair opportunity to tell their own stories.
Everyone has the right to tell their stories to the world in their own way. You will largely agree that Africa seem to be the worst hit in the tilted reportage thread by the western media.
The African story had been hijacked by the western media; Africa, an entire continent, blessed with abundant human and natural resources has been depicted as a mere mass land ravaged by Poverty, Hunger, Famine, War, Lack of Quality Leadership, illiterate etc. But, this is not Africa!
The media warfare Africa has been engaged in remains a bane that is militating against its overall collective decision making and by extension had repressed its collective growth as one indivisible people bounded in love and strength.
The opportunities that Technology, International Trade and most critical of all, Democracy presents has not been maximized in Africa.
We have fought against our own development. We have refused to see the endless opportunity that exists in team work.
Africa has fast become the proverbial bird that sees the strength in its beak; but lost all the strength at the most important time the same beak would have showed its true worth.
If Africa must grow at a good pace and be competitive in the new world, it must self-stimulate its internal development organs.
Prominent amongst the tool for development is communication, effective communication.
Africa must create a robust media landscape that will define and project the true essence and potentials in the land of the rising sun.
Africa must as priority begin to make an appreciable investment in its media and communications infrastructure and aggressive training of her human resources.
